Global Village Strategies Launches as Demand Grows for Fractional Communications Leadership
- Céline Heemskerk
- 3 days ago
- 2 min read
Founded by former ServiceNow, Palo Alto Networks, and Microsoft communications leader Céline Heemskerk, the new consultancy offers senior, embedded communications expertise to multinationals and technology companies.
Amsterdam, Netherlands, 12 January 2026: Global Village Strategies (GVS), an independent strategic communications consultancy, today announced its launch amid a growing shift toward fractional and interim leadership models in global communications.
As organisations navigate rapid change driven by technology, AI, market expansion, and evolving stakeholder expectations, communications has become central to business and leadership decision-making. At the same time, many companies are reassessing permanent headcount and traditional agency models, seeking greater flexibility without losing access to experienced senior talent.
“In today’s environment, organisations don’t just need more communications support, they need the right leadership, embedded close to the business,” said Céline Heemskerk, Founder and CEO of Global Village Strategies. “Fractional models allow organisations to stay agile while benefiting from senior expertise that is strategically aligned, culturally aware, and commercially grounded.”
Founded by international communications leader Céline Heemskerk, Global Village Strategies provides senior-level communications leadership to organisations operating across multiple markets. The firm supports periods of growth, transformation, and organisational change by embedding experienced leadership into organisations without the constraints of traditional operating models.
In-house communications teams are increasingly expected to do more with fewer resources, while conventional agencies often lack the proximity, continuity, and day-to-day integration required to operate at a leadership level. GVS is designed to bridge this gap by working alongside internal teams, leadership groups, and agency partners to shape strategy, support execution, and ensure continuity.
Headquartered in Amsterdam, with an international footprint across Europe (London, Dublin, Lisbon) and Latin America (Lima), Global Village Strategies works primarily with global technology organisations through flexible engagement models. These include fractional and interim leadership roles, strategic advisory support, and project-based delivery. The firm operates through a curated international network of senior communications professionals, ensuring consistency, local relevance, and integrated execution across regions.
“Fractional leadership isn’t a trend, it’s how modern organisations are building agility, scalability, and cost effectiveness into their communications,” Heemskerk added. “As PR, internal communications, marketing, and social media continue to converge, organisations are looking for smarter, more integrated guidance that can keep pace with both business and culture. Global Village Strategies is built to create clarity, alignment, and lasting impact across markets.”
More information about Global Village Strategies and its services can be found at www.globalvillagestrategies.com.
About Global Village Strategies
Global Village Strategies (GVS) is an independent strategic communications consultancy providing senior-level, flexible communications leadership to global organisations. Headquartered in Amsterdam, the firm operates internationally, supporting clients navigating change, growth, and cross-market complexity. GVS was founded by Céline Heemskerk, an international communications leader with more than 15 years of experience advising global technology companies across EMEA and Latin America. Recognised by Ragan and PR Daily as one of the Top Women in Communications, she has held senior in-house and agency leadership roles at organisations including ServiceNow, Palo Alto Networks, Microsoft, Indeed, Uber, and Hanover Communications, leading corporate, executive, and internal communications in highly matrixed, cross-cultural environments.
Contact
Céline Heemskerk
Founder & CEO, Global Village Strategies
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